This article applies to CMS v2 client websites, and explains how Facebook Pixel Tracking is handled.
Contact Form Submission
When a user submits the contact form a Facebook Complete Registration event is triggered.
Sign-up Form Submission
When a user registers a Facebook Complete Registration event is triggered.
Reservation Process
When a user first reaches the booking page a Facebook Initiate Checkout event is triggered.
When a user inputs their contact information and continues, a Facebook Complete Registration event is triggered.
When a user completes the booking a Facebook Purchase event is triggered and the booking total is passed as the value.